Adriana Cassiani
Hi, I'm Adriana.
Product Designer
Valencia, Spain

I craft human-centered products that drive business growth and bring cross-functional teams together.

Get in touch
6+
Years of product design experience
3
Countries worked from: Colombia, Spain, France
3
Languages spoken: Spanish, English, French
Selected work

Four projects. Data, systems, and AI — all in service of better product decisions.

AI Matcher final UI — proposal list with star ratings
01

Reducing proposal review time with an AI matching score

A hypothesis-driven discovery that led to an AI matcher scoring proposals 0–100 — shipped in two MVPs across 2024.

AI product design · A/B testing · Hypothesis-driven discovery
Navigation CTR chart
02

Turning silent clicks into a notification system people trust

Behavioral audit with Pendo, a full notification taxonomy, and a redesigned home built around the actions users actually need.

Product analytics · Information architecture · Design system
Search company wireframes
03

Crafting a unified and consistent platform experience

470+ screens evaluated against Nielsen's heuristics, a new information architecture, and an end-to-end UI unification shipped with engineering.

Heuristic evaluation · UI unification · Cross-functional delivery
Entity list with admin and owner roles
04

Giving enterprise clients full control over their own entities

From client workshops to a validated prototype: autonomy for 242 entities inside a single enterprise account.

Discovery workshops · Prototyping · Adoption metrics
Adriana Cassiani
About

Senior Product Designer specializing in complex B2B platforms & global digital products.

Backed by 6+ years of experience navigating the tech markets of France, Colombia, and Spain, I excel at driving user-centered solutions within fast-paced Agile squads. My focus is on tackling heavy data architectures, product discovery, and B2B complexity. Beyond the screen, I am a proud advocate for diversity in tech, actively designing and empowering the community at Valencia Tech Women.

More about me
Tools & methods
  • Discovery — interviews, surveys, NPS
  • Heuristic evaluation (Nielsen) & UX audits
  • Information architecture & flow mapping
  • Wireframing, prototyping & design systems
  • Product analytics — Pendo, Airfocus
  • Cross-functional delivery with PM, dev & QA
What colleagues say

Recommendations from people I've worked with.

"Adriana is a talented product designer with a sharp eye for detail and a strong user-first mindset. Working with her, I was always impressed by her ability to turn complex challenges into simple, elegant solutions. She's a great collaborator and a true asset to any team!"

Chloé Barnoin
Product and Innovation Lover

"Adriana is a great talent with outstanding hard and soft skills. She has product design in her DNA — it's deeply embedded in the way she thinks and works. She is also multilingual, and her cultural and professional background gives her a strong ability to thrive in multicultural work environments."

Aurélien Munoz
Senior PM / Product Leader — Agentic AI team

"Adriana is a committed professional, able to adapt to different contexts and teams. Throughout our collaboration, she showed initiative and a consistently constructive attitude. She has great judgment and adds value both in execution and in strategic thinking."

Serge Beato
Creative Director, Brand & Product Systems

"Adriana was a UX/UI designer at Warren Walter. She worked on numerous projects, including one strategic project for PSA. Her expertise and dedication were widely praised. Working with Adriana was a genuine pleasure thanks to her communicative joie de vivre."

Quentin Gillard
CEO, Warren Walter

"During her time at Tejido Digital, Adriana showed a deep understanding of the digital product lifecycle, from user research to the implementation of intuitive, scalable interfaces — especially the 'Memoria Afro' piece, which achieved great community acceptance and impeccable graphic quality."

Leonardo Guzmán Mora
Asesor de TI