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Case study 03

Crafting a unified and consistent platform experience

FOCUS
UX debt · consistency
YEAR
2023
ROLE
Lead Product Designer
Redesign and heuristic analysis overview
Overview slide: heuristic evaluation, wireframing, and UX/UI revamp.
OBJECTIVE

Get a complete picture of every screen in the product, classify it, and expose its usability debt before investing in a redesign.

RESULT

470+ screens audited, a new information architecture, and a unified interface shipped to production.

01 — Audit every screen
02 — Score against heuristics
03 — Redesign & unify
04 — Ship with engineering

Context

After years of feature-by-feature growth, LittleBig Connection had screens with no clear owner, inconsistent interaction patterns between modules, and cross-functional teams who couldn't say who was responsible for which part of the product.

This wasn't only a visual problem — it was a product governance problem. We needed to understand what existed before deciding what to change.

Approach

I designed an audit system based on Nielsen's usability heuristics, run through a centralized file documenting every screen by tribe, squad, and the severity of any issue found — from "no violations" to "usability catastrophe."

The audit, by the numbers

470+
screens cataloged by tribe, squad and page
5
severity levels, from "no violations" to "catastrophe"
1
single source of truth shared across every team

Each row went beyond a severity score — every aspect was tied to a written criterion, like "form fields contain default values" or "field labels clearly explain what input is expected," so any designer or PM could see exactly why a screen scored the way it did, not just that it did.

Heuristic audit spreadsheet with detailed criteria and evaluator notes
Audit documentation: tribe, squad, page, heuristic aspect, written criterion, and evaluator notes.

From findings to redesign

With friction points listed and categorized, I proposed new interfaces, built wireframes, and developed UI components aligned with the design system — working directly with engineering and QA to ship each screen to production without losing consistency.

Wireframes and redesign of the company search flow, including a large-card alternative
Wireframes for the company search and affiliation flow — from a sparse first pass to a card-based result list, tested against a "large cards" alternative.

Consistency across roles

The platform served several roles at once — clients, ESN companies, freelancers — and each one saw a slightly different version of the same screen. Part of the audit was checking whether "Admin / Directeur d'achats" and "ESN (Gérant + Commercial)" views of the same settings page stayed visually and functionally consistent, or quietly drifted apart over time.

Company settings and contract screens compared across admin and ESN roles
Company settings and contract screens, compared side by side across the admin and ESN roles.

Profile and account settings

Smaller screens carried real friction too. Account closure had no explanation of what happens next, which the audit flagged directly: "add information about conditions to be able to quit company, to prevent user frustration." Privacy settings had the same gap — reviewers asked for the kind of plain-language explanation Airbnb gives before someone changes a data setting.

Profile and profile settings screens with friction annotations
Profile and settings screens audited for both clients and ESN companies, with friction notes layered on top.

Before / after

The revamp unified navigation, typography and components across the three most-used modules: users, messaging, and company account settings.

Before and after interface comparison
Previous interfaces (top) versus the unified interface (bottom).

The audit didn't end as a one-time report — it became the standard every squad checks against before touching a screen, turning a 470-item backlog of invisible debt into a repeatable quality bar the whole product team now owns.